WWDC 2015: Will iOS 9 Brings US Suprise?

Analysts, investors and all eager Apple fans are gearing up for the Worldwide Developers Conference, or WWDC, which kicks of today at San Francisco. The company plans to reveal many interesting products, be it hardware or software. Apple has now confirmed that the keynote will be streamed live from Moscone Center.

iOS 9 is one of the biggest concerns, and it will be released soon.

There’s a lot being said about iOS 9 and how it might be the clear-cut star of the event. As per rumours, Apple’s biggest addition will include taking on Google Now with a new iOS initiative internally called Proactive. According to 9To5Mac, Proactive will leverage existing features such as Siri, Contacts, Calendar, Passbook, and third-party apps ‘to create a viable competitor to Google Now’. The company also has plans to introduce a new smart home app for iOS 9 called ‘Home’. The new app will allow a user to set up new smart home products such as Wi-Fi garage door openers, smart thermostats akin to Nest’s Learning Thermostat, and wireless door locks with iPhones and iPads.

Additional features included may revolve around a new security system called Rootless, that is called a huge kernel-level feature for OS X as well as iOS. It is aimed at preventing malware, improving safety of extensions and will prevent administrative-level users from accessing certain data on the devices. It is also said to be huge blow to the jailbreak community.

For Apple, iOS 9 is all about change. The company has penned down a new strategy as well, as it expects to widen the time/life span of support for its older devices including the iPhone 4S. Needless to say, this will help the company maintain a foothold in emerging markets where people don’t really replace a high-end device every time its new variant arrives. All in all, Apple isn’t worrying about designing a flashy new OS, but will rather focus heavily on improving stability and optimisation for their yet to release iOS 9.